I m not a fan adidas stan smith white of Kanye s sneakers at all but I understand the power that he has with his shoes and the attention that they command. Every time a 350 or 750 arrived or was getting ready to arrive at retailers it was all that you read about no matter what sneaker blog you turned to. LOTS of people wanted a pair and were willing to (and actually did) pay ridiculous prices to get their hands on them.Drake may have only officially released the OVO 10s with Jordan Brand in 2015 (Editor s Note: Anybody notice that one of the complaints often lobbed at Kanye and adidas is that they only sell because they re limited?
Well, how many OVO 10s did Drake and Jordan put out?) but if Jordan Brand paid any attention to any blog or social media then they know that they re sitting on a gold mine with Drizzy. Just like with Kanye, fans are enamored with Drake so even though his Air Jordan 10 release wasn adidas rugby t anything out of the norm, sneakerheads still loved it for the simple fact that Drake was attached to it. Imagine what Jordan Brand could do if they used the 1, 3, 4, 5 or 11 silhouette in a collaboration with Drake? Or maybe even give him his own lifestyle silhouette?
I almost failed on every single Yeezy release adidas slip on this year and it s a little disappointing. This is not some sort of pity play on my part because nearly everybody I know that wasn t connected to a retailer or adidas directly suffered a similar fate. Rather, the disappointment is a feeling of missed opportunity that nobody took advantage of. Instead of finally giving in to the multitude of times Kanye promised that there would be Yeezys for everybody, instead we got a multitude of Sadderdays as the year went along. From so-called increases in production numbers to raffles protecting customers to apps that determined a person s worthiness to cop a pair by geography, there were plenty of ways to score adidas retro Yeezys, but often times we came up short.
It s all about being #TeamComfy these days and in a year where I was constantly surprised and not always in a good way one of the biggest for me was that I would actually physically hand over cash to a retailer to buy a pair of Air Force 1s. It s not something I expected to do in 2016.So what happens when you fine-tune Flyknit to retain as much of the original design of the AF1, combine it with leather which you ve never done before and put it together with a feather Ultra sole? You ve got Nike s answer or what should be the answer to the adidas NMD to the Ultra Boost in terms of a sneaker that is cool and functional.
And just for the record, adidas Originals, a Kicks On Fire x adidas NMD would be also be pretty cool. Hint, hint, hint& I know we all cursed the moon when alleged backdoored pairs started making their way to the Internets, but congrats if you were able to score a pair to actually wear out at retail. While I bristle at the thought of camo still being relevant in this day and age, I m happy to see early 2000s staples like BAPE still maintain relevance this decade. Bringing them together with the adidas NMD was a masterstroke of marketing on adidas barricade both sides.
Reaction for this slate of drops has been mixed, but those who are fans are no doubt repping hard for these, thanks to the bright colors and limitless ways you can lace them up thanks to the cage system that we ve seen since on other NMDs.Spoiler: we keep it simple for the top 2 NMDs. First up is this ultra rare friends and family Pitch Black colorway that features the much-desired black Boost cushioning and a raffle that had everybody on their phones for several hours hoping to be among the lucky ones to score a pair.